Email Marketing Strategist

Email Marketing Strategist Daybook Financial Group | Remote | Full-Time We're hiring someone to own email as a full-funnel channel — client newsletters, nurture sequences, and cold outreach to prospective clients and passive recruiting candidates. What You'll Own Build and manage campaigns and newsletters in Mailchimp, end to end (copy, design via Canva, send, report) Write cold email sequences for audiences: mid-market CFOs/business owners (service outreach) with its own tone and value prop Structure every sequence with subject line variants, a hook, a clear value prop, and a direct CTA Manage deliverability fundamentals — domain warm-up, SPF/DKIM/DMARC — so campaigns actually land Segment lists by audience and stage, and continually test/refine based on open, click, and reply data What We're Looking For 2+ years running email marketing or outreach campaigns, B2B preferred Excellent copywriting — can write short, direct, persuasive emails with no fluff Familiarity with Mailchimp and outreach tools (Snov.io or similar) a strong plus