Marketing · Resume

Marketing resume guide

Marketing resumes convert when channels map to pipeline or revenue — not vanity metrics alone.

What to prove

  • Scaled paid search CAC down 19% while holding MQLs flat through query clustering.
  • Launched a webinar series that sourced 140 SQLs in two quarters.
  • Rewrote site messaging with product; demo requests +27% month over month.

Core skills

SEO · Paid acquisition · Lifecycle email · Analytics · Positioning

Related

Resume workspace workflow

Same product, different entry points. Move from build → score → match keywords → optimize → cover letter → apply.