Senior Manager, Marketing Analytics (Lottery)

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Marketing Analytics (Lottery) based in Canada. This role offers the opportunity to lead advanced analytics initiatives that directly support fundraising growth, customer engagement, and mission-driven outcomes. You will transform complex data into actionable insights that shape marketing strategies, optimize campaigns, and improve long-term audience value. Working as a strategic partner to business leaders, you will influence decisions through data, forecasting, segmentation, and performance measurement. The position combines analytics leadership, team management, marketing expertise, and innovative data practices. You will collaborate across marketing, technology, and operational teams to build scalable analytics solutions and strengthen data-driven decision-making. This is an opportunity for an experienced analytics leader to make a meaningful impact through technology, insights, and strategic thinking.