Senior Manager, Lifecycle Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Manager, Lifecycle Marketing based in Canada. This role offers the opportunity to lead customer engagement strategies across the full lifecycle journey, from activation and retention to expansion. You will shape how customers experience a leading digital platform by building scalable, data-driven marketing programs. Working at the intersection of marketing, product, customer success, and data teams, you will create impactful communications that drive measurable business outcomes. The position combines strategic leadership, hands-on expertise in lifecycle channels, and people management responsibilities. You will guide high-performing marketing initiatives, optimize customer journeys, and leverage technology and AI to improve engagement at scale. This is an ideal opportunity for an experienced lifecycle marketing leader who thrives in a collaborative SaaS environment and enjoys turning customer insights into growth opportunities.