Senior Manager, Demand Generation

Who You Are A strategic and results-oriented demand generation leader with deep expertise in building and scaling integrated marketing programs that drive pipeline and revenue. A data-driven marketer who thrives on analyzing performance, optimizing campaigns, and delivering measurable growth across the funnel. A strong operator who can manage multiple campaigns and channels simultaneously while maintaining a clear focus on outcomes. A collaborative partner who works closely with Sales, the Partner Team, the wider Marketing team, and RevOps to align on goals, messaging, and execution. An innovative thinker who embraces experimentation, new channels, and evolving best practices in B2B marketing. A strong communicator and team leader who can influence stakeholders and mentor team members. A person who has strong command of the North America market and how to reach our target buyers. What You'll Do Develop and execute a comprehensive demand generation strategy that drives awareness, engagement, pipeline, and revenue growth for North America and drive alignment with EMEA and APAC. Own and manage end-to-end campaign strategy and execution across multiple channels, including digital, paid media, email, content syndication, and partner programs. Lead inbound marketing initiatives to increase website traffic, improve conversion rates, and generate high-quality leads. Plan and execute virtual and in-person events (including webinars, field events, and trade shows) to drive pipeline and accelerate deals. Oversee lead lifecycle management, including lead capture, scoring, routing, nurturing, and handoff to Sales. Partner closely with Sales and SDR teams to ensure alignment on lead quality, follow-up, and pipeline progression. Work closely with digital marketing on paid acquisition programs across search, social, display, and retargeting channels. Collaborate with content and product marketing to develop compelling assets that support campaigns and buyer journeys. Monitor, analyze, and report on campaign performance, pipeline contribution, CAC, and ROI — delivering actionable insights and recommendations. Own demand generation technology stack and work with RevOps to ensure data integrity, tracking, and attribution. Continuously test, iterate, and optimize campaigns to improve performance across all stages of the funnel. Manage budgets effectively, allocating spend to the highest-performing channels and programs. How You Will Succeed Drive consistent growth in marketing-sourced and marketing-influenced pipeline and revenue. Improve lead quality, conversion rates, and sales velocity through effective targeting and nurturing strategies. Build scalable, repeatable demand generation programs that support rapid company growth. Deliver clear, actionable reporting that connects marketing activities to business outcomes. Establish strong alignment with Sales and cross-functional teams to maximize pipeline impact. Effectively inspire and manage any direct reports. Create a culture of experimentation, accountability, and continuous optimization within the demand generation function. What We're Looking For 8–10+ years of experience in demand generation or growth marketing, preferably in B2B SaaS or ecommerce technology. Proven track record of building and scaling multi-channel demand generation programs that drive pipeline and revenue. Deep experience with campaign management, inbound marketing, lead lifecycle management, and marketing automation. Strong analytical skills with experience in reporting, attribution modeling, and performance optimization. Experience managing events (virtual and in-person) as a core demand generation channel. Familiarity with modern marketing tech stacks (e.g., marketing automation platforms, CRM systems, analytics tools, and ad platforms). Demonstrated ability to work cross-functionally with Sales, the wider Marketing team, Partner teams and RevOps teams. Excellent communication and leadership skills, with experience managing or mentoring team members. Highly organized, detail-oriented, and comfortable operating in a fast-paced, high-growth environment. Benefits Open PTO Company-paid health, dental, and vision insurance Medical and dependent care FSA Company-paid Short Term and Long Term Disability Company-paid Life and AD&D Voluntary benefits including critical illness, accident, legal services, and pet insurance 401(k) plan with employer match Flexible work environment. Office, hybrid, or remote. Athos Commerce is an equal-opportunity employer and proud to foster a workplace free from discrimination and harassment. We believe diverse backgrounds, experiences, and perspectives are essential to building an inclusive and innovative organization. All qualified applicants are considered without regard to age, race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any other protected status. If you require accommodation during the application process, please contact us.