Senior Lifecycle Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Lifecycle Marketing Specialist based in United States. This role focuses on designing and executing data-driven lifecycle marketing programs that improve customer acquisition, reactivation, and long-term engagement.You will help shape personalized customer journeys across multiple communication channels, including email, push, in-app messaging, and SMS.The position offers the opportunity to own campaign execution, optimize performance through experimentation, and contribute ideas that influence lifecycle strategy.You will collaborate closely with creative, analytics, product, and compliance teams to deliver impactful customer experiences.The ideal candidate combines strong marketing automation expertise with analytical thinking, attention to detail, and a passion for improving customer outcomes.This is a remote-first opportunity within a fast-moving environment where innovation, ownership, and continuous improvement are highly valued.