Senior Director, Lifecycle Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director, Lifecycle Marketing based in the United States. The Senior Director, Lifecycle Marketing will lead the strategy and execution of end-to-end customer lifecycle programs, driving acquisition, engagement, retention, and long-term value.This role serves as a key growth leader, owning the systems and experiences that turn prospects into loyal customers.The ideal candidate will combine analytical rigor, creative excellence, and deep expertise in subscription and direct-to-consumer marketing.With ownership across email, SMS, push, and future lifecycle channels, this position will shape how customers interact with the brand throughout their journey.The role requires a strategic operator who can translate customer insights into measurable business outcomes.This is a high-impact opportunity to build scalable lifecycle capabilities within a science-driven, fast-growing consumer health environment.