Product Manager, Shopify

Product Manager - Shopify We’re seeking a Product Manager for our brand, Drift, to help drive the evolution of our international B2C subscription and ecommerce experience operating on Shopify-based commerce platform. This role is ideal for a hands-on, outcomes-driven product manager with strong revenue driving instincts, technical fluency, and the ability to drive work forward autonomously in a fully remote environment. You will own a defined set of UX outcomes (entry points, flows, performance) and deliver measurable improvements through structured discovery, prioritization, experimentation, and iteration. You’ll partner across Engineering, Design, Operations, Analytics, Retention, and CX to create features that are loved by customers and move the business forward. From those business partners you will build and maintain the roadmap and all associated artifacts for Drift. What You’ll Be Responsible For: Product Management & Experience Optimization Partner with Ecommerce, Marketing, Technology, & others to define requirements and prioritize digital product enhancements. Manage backlog, testing, and release of new features, ensuring they drive measurable improvements in customer experience and conversion. Ensure all enhancements align with our company brand standards and elevated storytelling. Analytics & Insights Partner with Analytics to ensure performance metrics overall and performance metrics for features are clearly defined and reported to stakeholders. Translate data into actionable AB tests, requirement recommendations, and features that inform product and marketing strategies. Share insights with leadership to guide growth priorities. Collaboration & Leadership Work cross-functionally to align Digital Product improvements with product launches, campaigns, AB optimization experiments, and promotional calendars. Maintain relationships with external partners/agencies. What We’ll Love About You: Data-Driven Optimizer – You thrive on numbers, insights, and measurable improvements. Customer-First Thinker – You see the site experience through the lens of the customer. Creative Problem Solver – You balance elevated brand aesthetics with performance-driven design. Curious & Experimental – You love testing, learning, and iterating quickly. Collaborative Partner – You build strong bridges between Business Partners, Digital Product, and Tech. Detail-Oriented & Organized – You manage multiple streams of info and projects with precision. Results-Oriented – You measure success in terms of customer delight and business growth. What You’ll Need to Have: Bachelor’s degree in Marketing, Business, Digital Media, or related field. 5–7 years of experience in ecommerce product management, AB experimentation, or digital optimization. Strong analytical skills with experience with modern analytic tools Understanding of DTC ecommerce best practices; experience in beauty, fragrance, or luxury brands preferred. Excellent collaboration skills with both technical, design, and creative stakeholders. Strong project management abilities with the capacity to manage multiple priorities simultaneously.