Meta Ads Creative Strategist

Position Type: Full Time Location: Philippines (Remote) Schedule: Mon-Fri, 9:30am-6:30pm Singapore Compensation: $2,500 per month; highly dependent on skills and experience ABOUT THE COMPANY Our client is a fast-growing Direct-to-Consumer health and wellness brand with sales in the USA and Singapore. Headquartered in Singapore, we operate as a remote-first team across four countries. Over the last four years, we’ve grown to 7 figures in annual revenue with 60–80% year-on-year growth. As we scale toward 8 figures, we’re building a performance-led marketing engine driven by systems, data, and creative excellence. ABOUT THE ROLE If you’ve only run ads for fashion brands, boosted posts, or content-first accounts, this role is not for you. This role is for a data-driven Meta Ads Creative Strategist who can own the client’s entire Meta ads system, including scripting and media buying, to hit clear revenue, ROAS, CPA, and budget targets. You won’t be guessing or “posting content.” You’ll be building a repeatable system that delivers consistent performance through structured creative testing and optimisation. As a creative strategist, you will fully own: - Scripting - Concept ideation - Creative testing - Production workflows - Performance scaling RESPONSIBILITIES - Strategic Ad Creative System Build and operate a creative machine delivering 5–10 weekly video ads, tailored to different customer pain points and awareness levels. - End-to-End Script Development Write value-based, conversion-driven scripts using direct-response frameworks (AIDA, PAS), and create precise creative briefs for execution. - Creative Testing Frameworks Design and run systematic tests (e.g. 5 hooks × 3 angles × 2 lengths = 30 variations) to identify winning patterns. - Performance Scaling Launch structured tests with statistical significance, scale winners systematically, kill losers fast, and document learnings. - Data Analysis & Optimisation Monitor daily metrics (CTR, CPM, CPC, CVR, AOV), refresh creatives weekly to combat fatigue, and deliver monthly reports with actionable insights. - Creator & Production Management Coordinate creators in the US and Australia, manage production timelines, quality control output, and build repeatable templates for consistent delivery. - Budget & ROAS Ownership Take full ownership of scaling profitably while maintaining target ROAS and building predictable growth models. COMPETENCIES AND QUALIFICATIONS MUST-HAVE - 3+ years scaling Meta ads for DTC eCommerce brands - Proven track record managing $5,000+ USD/month profitably - Has scripted and/or created 30+ short-form video ads - Strong direct-response copywriting skills (AIDA, PAS, etc.) - Can clearly explain how CTR, CPM, CVR influence CAC - Ability to break down funnels and diagnose bottlenecks (e.g. what to fix when CPC rises) - Experience building systematic creative testing frameworks - Expert-level proficiency in Meta Ads Manager - Comfortable owning outcomes, not just execution NICE-TO-HAVE - Experience managing remote creators and production workflows - Experience scaling spend beyond $20k+ USD/month - Strong documentation habits for systems and learnings - Interest in mentoring or leading a team as the company scales KEY ATTRIBUTES - Decisive – Able to make confident, data-backed decisions quickly; scales winners and cuts losers without hesitation - Inquisitive – Naturally curious about why ads work or fail; constantly tests, questions assumptions, and seeks better angles - Goal-Oriented – Driven by clear targets (ROAS, CPA, revenue) and focused on outcomes, not activity - Analytical – Interprets performance metrics (CTR, CPM, CPC, CVR, AOV) to diagnose issues and guide creative and scaling decisions - Detail-Oriented – Meticulous with scripts, test variables, data review, and execution; spots small issues before they become costly problems APPLICATION PROCESS We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible. Typically, the interview process includes a Recruiter Interview, a Practical Test, and Client Interviews. Throughout each stage, we’ll keep you informed and provide feedback as quickly as we can, ensuring you feel valued and supported throughout your journey with us.