Marketing & Content Assistant

Are you a creative, organised marketer who loves bringing brands to life? Do you enjoy creating engaging content, building email campaigns, and helping early-stage businesses grow? We're looking for a Marketing & Content Assistant to join an exciting, fast-growing consumer health startup. Working directly with the Founder, you'll play a key role in executing the brand's marketing strategy, creating content, and helping build a business from the ground up. This is an excellent opportunity for someone who enjoys taking ownership, working independently, and contributing ideas while supporting a founder focused on strategy and product development. About the Role You'll primarily support our client with a pre-launch wellness brand focused on post-event recovery, while also providing occasional marketing support to a second health-tech brand. The Founder will provide the overall marketing direction and messaging—you'll be responsible for transforming those ideas into polished, customer-ready content and campaigns. The role is initially 20 hours per week, with the opportunity to increase to full-time as the business continues to grow. Key Responsibilities Social Media Marketing ● Edit founder-recorded TikTok videos into engaging short-form content for TikTok and Instagram Reels. ● Create visually appealing Instagram carousel posts and static graphics in Canva. ● Develop and maintain the monthly social media content calendar. ● Schedule and publish social media content. ● Ensure all content is aligned with the brand's tone, style, and visual identity. Email Marketing ● Design and build email campaigns and automated customer journeys, including: ○ Welcome series ○ Abandoned cart flows ○ Promotional campaigns ● Create email designs in line with the brand identity. ● Translate marketing briefs and inspiration into high-converting email campaigns. Content Marketing ● Assist with drafting blog content for the Offdays brand. ● Format and publish blogs within Shopify. ● Source, resize, and optimise blog imagery to match brand templates. ● Support content production for a second health-tech business by sourcing and preparing blog imagery. Marketing Support ● Help organise and execute marketing campaigns across multiple channels. ● Research marketing inspiration and industry trends. ● Maintain consistency across all marketing assets. ● Suggest ideas and improvements based on marketing best practices.