Lead Generation Marketing Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lead Generation Marketing Specialist based in Canada. As a Lead Generation Marketing Specialist, you will play a central role in driving commercial growth by creating and optimizing lead generation strategies that deliver a steady pipeline of qualified sales opportunities. Working at the intersection of marketing and sales, you will leverage data, automation, and CRM tools to improve campaign performance, streamline sales processes, and maximize conversion rates. You will collaborate closely with commercial leadership, sales development teams, and account executives to identify target markets, engage decision-makers, and support revenue growth. This role offers a blend of strategic planning and hands-on execution, allowing you to design outreach campaigns, analyze performance metrics, and continuously refine customer acquisition efforts. You'll thrive in a collaborative, technology-driven environment where innovation, measurable results, and process optimization are highly valued. This is an excellent opportunity for a marketing professional who enjoys combining creativity, analytics, and relationship-building to generate meaningful business impact.