Digital Marketing & Ecommerce Coordinator

Description About Royal Apparel Royal Apparel is a USA-based apparel manufacturer known for high-quality, fashion-forward basics and a strong commitment to domestic production, sustainability, and service. We work across retail, wholesale, and promotional markets and are looking for a team member who wants to grow with a dynamic and evolving brand. Full-Time | Hybrid, Remote, or On-Site | Monday–Friday Royal Apparel is seeking a Digital Marketing & Ecommerce Coordinator to support growth across our ecommerce, wholesale, and promotional sales channels. This position is available as hybrid, remote, or on-site for the right candidate. We are looking for someone who is organized, analytical, creative, and comfortable managing day-to-day digital marketing, content publishing, website merchandising, and campaign support. The ideal candidate will help execute marketing initiatives, improve online visibility, support paid media efforts, maintain website and product content, and assist with reporting and performance analysis across multiple channels. Key Responsibilities SEO & Content Support Edit and review SEO content, blog copy, and website content Publish content across ecommerce and wholesale platforms Support GEO/AI visibility efforts and citation building Assist with technical SEO implementation Track keyword rankings and organic visibility performance Monitor search trends, competitor activity, and market opportunities Paid Search & Paid Social Support Assist with shopping feed optimization Support campaign setup, optimization, and weekly creative updates Validate conversion tracking Maintain reporting dashboards Help analyze performance and identify opportunities for improvement Conversion Optimization & Analytics Support landing page, product page, and category page improvements Assist with CTA and offer testing Review funnel performance and customer behavior Validate GA4 tracking and tag management setup Monitor attribution, cross-channel reporting, and data integrity Email Marketing Update and manage contact lists Proof email creative and audience-specific headlines Build email campaigns in templates, apply UTM tracking, test, and deploy sends Website Merchandising Create and edit product videos Locate, edit, and add product photography Organize tagged product groups and categories for campaigns Add and update styles, colors, sizes, and inventory Review approvals and deactivate discontinued items Create coupons and update sliders, banners, and popups Promo / Marketplace Support Review affiliate sales performance Add and update product information across promo and marketplace channels Support EASI product export setup Help manage merchandising and reporting for platforms such as Faire, Sage, and ASI Schedule & Benefits Full-time position Hybrid, remote, or on-site opportunity depending on candidate fit Monday through Friday 40 hours per week Paid vacation 401(k) Profit Sharing-Company Contribution Medical, dental, and vision insurance Employee assistance program Employee discount Year End Bonus To apply: Please submit your resume and a brief summary of your experience in digital marketing, ecommerce, merchandising, or related work. Requirements Qualifications Experience (2-5 Years) in digital marketing, ecommerce, merchandising, or a related role Familiarity with SEO, paid media support, website content publishing, and analytics Strong attention to detail and ability to manage multiple projects Strong written communication and organizational skills Ability to work effectively both independently and collaboratively Experience with ecommerce platforms, CMS tools, email platforms, GA4, and reporting tools is preferred An interest in fashion or experience with apparel marketing is a bonus